Online advertising (SEA/SMA)

Paid advertising, also known as SEA (Search Engine Advertising), is a key strategy in the world of digital marketing.

By opting for paid advertising (SEA/SEM), companies can increase their online visibility in a fast, targeted way. This advertising model places paid ads at the top of search results, guaranteeing maximum exposure to a specific audience.

Using platforms such as Google Ads, advertisers can base their ads on relevant keywords, ensuring instant presence when users search for specific products or services. SEA offers precise control over advertising budget, demographic targeting and performance measurement, enabling companies to adjust their strategy in real time.

By harnessing the power of paid advertising, companies can generate qualified traffic, improve brand awareness and maximize ROI in the competitive online marketing landscape.

Why choose a Google Adwords campaign for your Web strategy?

Google Ads is considered to be a powerful lever for improving your visibility and attracting more prospects to your site by offering you a wide range of opportunities:

• Gain better positioning
• Reach a maximum number of Internet users
• Achieve a rapid return on investment
• Pay only for what works (cost-per-click, cost-per-impression, cost-per-acquisition)
• Get perfect targeting
• Manage your advertising campaigns from A to Z

Why choose paid advertising on social networks?

Paid advertising on social networks is a great way to publicize your events and sponsorship campaigns, and to prospect and acquire new customers.

It has many advantages over traditional advertising:

• Low distribution costs
• Ability to reach a wide target
• More visits for your online sales outlet
• More interactions for your publications
• Precise targeting of your audience
• Effective measurement of your return on investment

How do we do it?

Déterminer les objectifs de votre campagne :

For best results, our specialists will help you define your campaign objectives: sales, lead generation, traffic to your website or brand awareness.

Define your campaign target and budget:

Thanks to our team of pay-per-click advertising professionals, you'll spend what it takes to reach your objectives and define your target audience.

Create landing page or ad:

We create landing pages and ads based on pre-established objectives, the most relevant keywords and targeted geographical areas.

Programming the advertising campaign :

We'll take care of launching your campaign, as well as tracking your daily budget, average click-through rate, indexing and more.

Edit performance report :

We provide you with regular, detailed reports on your advertising campaigns, so that you can maintain those that are profitable and take action on those that require modification.